Our Privacy Policy
Last Updated: 23 April 2025
1. Analytics and Tracking
We use Google Analytics to collect anonymous data about how visitors interact with our website. This helps us improve user experience and measure marketing effectiveness.
2. What We Collect
Google Analytics may record:
- Pages visited and time spent on each page
- Device and browser information (e.g., screen size, operating system)
- Approximate geographic location (city-level, derived from IP address)
- Demographic interests (if available via Google's Interest-based advertising)
3. Data Handling
We implement these privacy protections:
- IP addresses are anonymized (masked) before storage
- Data is aggregated and cannot identify individual users
- No personal information (e.g., names, emails) is collected through analytics
4. Your Choices
You can control analytics tracking through:
-
Opting out using:
- Browser privacy settings (e.g., Chrome's "Incognito Mode")
5. Data Transfers
Google processes analytics data in the United States. By using our site, you acknowledge this international transfer. Google complies with:
- Australian Privacy Principles (APPs)
- Standard Contractual Clauses for international data transfers
6. Contact Us
For questions about analytics data or to request access/deletion:
Email: equinealchemynutrition@gmail.com
We review our analytics practices annually to ensure compliance with Australian law.