Our Privacy Policy

Last Updated: 23 April 2025

1. Analytics and Tracking

We use Google Analytics to collect anonymous data about how visitors interact with our website. This helps us improve user experience and measure marketing effectiveness.

2. What We Collect

Google Analytics may record:

  • Pages visited and time spent on each page
  • Device and browser information (e.g., screen size, operating system)
  • Approximate geographic location (city-level, derived from IP address)
  • Demographic interests (if available via Google's Interest-based advertising)

3. Data Handling

We implement these privacy protections:

  • IP addresses are anonymized (masked) before storage
  • Data is aggregated and cannot identify individual users
  • No personal information (e.g., names, emails) is collected through analytics

4. Your Choices

You can control analytics tracking through:

  • Opting out using:
  • Browser privacy settings (e.g., Chrome's "Incognito Mode")

5. Data Transfers

Google processes analytics data in the United States. By using our site, you acknowledge this international transfer. Google complies with:

  • Australian Privacy Principles (APPs)
  • Standard Contractual Clauses for international data transfers

6. Contact Us

For questions about analytics data or to request access/deletion:

Email: equinealchemynutrition@gmail.com

We review our analytics practices annually to ensure compliance with Australian law.